It's been awhile since the Big D set the news narrative to the wiretaps. Even my last blog was affected in that I spent time writing about it. But what were we talking about before the wiretaps??....something Russian, something campaign....it was now a long time ago in interactive narrative land...and in the meantime the Russian/campaign narrative was stacked over by the wiretap narrative - even bringing two allies into the storyline.
Narrative stacking is an old public relations (PR) ploy - patterned after share-of-voice in advertising which sought to ensure a client had the best/most targeted message, and the last word via paid media (ad space) vs. PR which hopefully gets you mentioned or "covered" in "free media".
The trick is timing...in advertising you can control timing, in PR you don't....unless you own the top narrative in the narrative stack....meaning - you are the story writer/teller for the most-talked-about narrative.
The trick is timing...in advertising you can control timing, in PR you don't....unless you own the top narrative in the narrative stack....meaning - you are the story writer/teller for the most-talked-about narrative.
This must be so obvious to everyone but I mention it in any case.
Let's put it to test and go back a couple stacks to immigration and the travel-ban Take 2. That's what we were focused on but have now forgotten along with its setbacks....so, hats off to the narrative stacking department.
But how do you reinforce a stack - for example - bring one back from the bottom of the stack -- like travel ban-take 1.
And here is where the Big D shines ladies and gentlemen. and which brings me to the "I told you so president".
But how do you reinforce a stack - for example - bring one back from the bottom of the stack -- like travel ban-take 1.
And here is where the Big D shines ladies and gentlemen. and which brings me to the "I told you so president".
The Big D knows things we don't know. And one thing he knows better than the rest of us (or thinks he does) is that there will be another terrorist attack in the US. And he's betting that the perpetrator is a Muslim from one of the nations on his travel ban list who probably came here years ago.... Being able to say I-told-you-so is the position of strength in narrative stacks - it reinforces an unseen sub-narrative (I'm always right), but also propels the original (Take 1) travel-ban narrative to the top of the stack. Again.
And he'll say he told you so.
And I'll say I told YOU so.
And he'll say he told you so.
And I'll say I told YOU so.
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